There are millions of people on the internet but we want to ATTRACT the right visitors. We want to CONVERT those visitors to LEADS, and close the leads to CLIENTS. We want to ENGAGE those clients so they become powerful SOCIAL INFLUENCERS of your business, and in turn, attract NEW strangers to your website!

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A key part to creating a social media marketing plan is conducting a social media audit. Social media is such an effective method of distributing and amplifying your content, the channels and pages that you use as a part of your social media marketing campaign requires attention and care. An audit helps to identify your target audience, key marketing objectives, where you are with social media, analyse your resources and work out what content is available, and what’s most effective.
A successful digital marketing or channel strategy starts with having a clear sense of three things: 1. What your business wants to achieve. 2. Which customers you’re trying to serve.
3. The particular value that you want to deliver. With any successful business outcomes, you need to have a plan in place, know where you need to go, how to get there, how you’ll measure outcomes, and who will help you achieve your goals. With a solid strategy, a coherent approach can be taken and implemented with desired outcomes.
Setting up social media platforms are easy but the challenge is knowing and understanding which ones will be most effective to serve your digital and social media goals. Where are your Buyer Personas, where do they prefer to network, and how do they want to engage with you? Customers seek personalised care and attention, and want to participate in online conversations. Is it Facebook, LinkedIn, Twitter, Pinterest, or Vimeo? Is it necessary to establish private groups like Facebook or LinkedIn Groups?
How are you posting your content on your social media platforms? Social publishing is the next step in developing an effective inbound social media strategy. You want to distribute content you have developed for your Buyer Persona (your ideal client). This is a major piece to your social strategy because what you publish and how you publish will determine how your audience perceives your brand.
With Inbound Marketing, it is crucial to create a constant flow of new content, from blog posts, to social media updates to videos, ebooks or webinars. Content helps with search engine rankings, drives traffic to websites and helps to nurture existing leads. But constantly coming up with new content can be daunting. This is why you need a killer content strategy for your business.
To reap the full benefits of social media, you must plan and account for compliance, legal, and branding issues that could put your company at risk if left unchecked. Once management and the social media team agree on your company’s strategy, it is important to distill key points into a social media policy. It helps to uphold your brand’s reputation and promote healthy and positive use of social media for everyone.
Blogging is a way to regularly publish and promote new content related to your business and industry. It helps to attract new visitors, and convert those visitors into leads. Blog posts act to provide answers to online searchers problems. When those strangers find your posts, and read your posts, it converts them into visitors. Every time you publish a blog post, you’re creating a new, unique page online which increases your ranking in search results.
Social media is an integral part of Inbound Marketing. It helps to grow your business. But HOW do you use social media effectively to meet your SMART goals? How do you use Facebook, Twitter or LinkedIn? Should you use Pinterest, Instagram, YouTube or Vimeo. It’s hard to know everything about social media. Our aim is to provide you with useful, helpful and educational content on Social Media, and answer your How To or How Do I questions. Keep learning and stay empowered.
Customer expectations and behaviours have changed to such a point, businesses are finding it hard to keep up with the dynamic nature of digital and social media. It’s even harder when customers hold the power, and want to connect and communicate on their own terms when they want to, and where they want to. Traditional marketing is long gone, and your business requires savvy digital focused specialists to help you participate in a digitally and socially disrupted landscape.
Search engine optimisation, or SEO, is the process of improving your website so that it attracts more visitors from search engines. SEO is an essential part of the first stage of the Inbound Methodology. It helps you attract strangers from search engines and turn them into new visitors on your website.
Content is the message your inbound strategy delivers. It’s what you’re trying to deliver to your visitors, leads, customers, and promoters with blogs, emails, landing pages, social media, and beyond. Its the content that attracts the right visitors to your site, converts them into leads, nurtures them and helps close them into customers.
Inbound is about EMPOWERING potential customers. Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content. It’s about drawing people in, that’s why it’s called Inbound.

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We Build Inbound, Digital & Social Media Solutions For Your Business Goals & Problems

Some Words From Our Clients

Jenny has been a great help to us, firstly in bringing to our attention the importance of an effective social media presence, but more importantly in implementing that presence through good ideas, good processes, and a particularly enthusiastic and professional approach. My LinkedIn Profile is optimised and Facebook are now up and running for us, and growing every day with more ideas and new concepts being tried.

Thanks Jenny for making the process easy for us and sorting out the establishment of our social media. We didn’t have the time or expertise to do it ourselves, and your assistance has been invaluable.

David Coulton, Mortgage Broker & Financial Adviser, Scope Financial Services
In her new business, she has provided the spark needed to embrace social media (through LinkedIn, Facebook, Twitter and our website). We were stuck in the mud until Jenny provided us with a clear way forward with a minimum of fuss – as is her style.
Thanks Jenny. You’re talented!
David Kissane, Financial Adviser, Lifestyle Financial Services
Just wanted to say thanks for your help in re-writing all my social media platforms. Got a speaking gig today from my LinkedIn profile.
You’re a genius!!!
Geoff Whiddon, Financial Adviser, Dome Financial Group
Jenny has taken our Social media platform from zero to hero by setting up and working our company Facebook page. The work is being delivered in a timely manner with ongoing innovation to target our specific audience. I have no hesitation in recommending Jenny and Collaboration Cafe to anyone who wants to enhance their Social media profile and engagement.
Ian Izzard, Managing Director, Triple O Property Maintenance Group
Jenny has been instrumental in helping me transition into social media far easier than I would have been able to on my own. Jenny was able to utilise many features of LinkedIn to truly enhance my professional profile, and help me stand out a lot more than before.
It was easy to work with Jenny, and I liked it how Jenny set me a goal to start focusing more on my professional online presence.
I would be happy to recommend Jenny to anyone or to any business who needs a helping hand with LinkedIn or social media in general.
Irene Kay, Financial Adviser, Lifestyle Financial Services
I was referred to Jenny as a competent and skilled digital marketer who could help me launch an online presence for my financial advisory practice. Jenny did a great job using her financial services skills and knowledge to not only launch social business channels like Facebook and LinkedIn but is also managing my social pages with relevant and interesting posts to educate and articulate the value of advice to my clients. I completely outsource my social media marketing to Jenny, and this has been invaluable as I can focus on being a planner while Jenny looks after all things social including publishing posts on LinkedIn. I am very happy to have Jenny looking after the social media marketing side of things for me.

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What is Inbound Marketing?

Inbound Marketing is marketing focused on getting found by clients. It’s client-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in — that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

Attract Visitors

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

Nurture into Leads

Once you have attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, White papers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. It’s about education and empowerment.

Convert into Clients

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into clients. In the Close stage (converting leads into clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

Engagement

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing clients. Just because someone is already a client doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their client base, turning them into happy promoters of the products and services they love. It’s about creating marketing people love.

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