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Home | Small Business Digital Marketing 2018-07-10T17:46:01+00:00

How Google Posts helps customers find my business online?

By | July 11th, 2018|Categories: Google, Online Listing, Small Business Digital Marketing|Tags: , , |

Google Posts - How it helps customers find my business [...]

Why businesses should not ignore SEO (Search Engine Optimisation)?

By | July 8th, 2018|Categories: SEO, Small Business Digital Marketing|Tags: , , , |

Why businesses should know what Search Engine Optimisation (SEO) is, [...]

5 Easy Steps to launching a professional small business website | Small Business Digital Marketing Hub

By | June 27th, 2018|Categories: Small Business Digital Marketing, Websites|Tags: , , , , , , |

What are the simple steps to quickly launching a professional [...]

How can a freelance digital marketer help small businesses go digital?

By | June 20th, 2018|Categories: Content Marketing, Digital Goals, How To, LinkedIn, Small Business Digital Marketing, Websites|Tags: , , |

Like to know how freelance digital marketers can help small [...]

What are your online business goals? | Small Business Digital Marketing Hub

By | June 14th, 2018|Categories: Digital Goals, Small Business Digital Marketing|Tags: , |

How to work out what your online business goals are? [...]

Understanding the basics of a website | Small Business Digital Marketing Hub

By | June 14th, 2018|Categories: Small Business Digital Marketing, Websites|Tags: , , , |

Do you know what a server is, what a domain [...]

Understanding the online opportunities for small business owners | Small Business Digital Marketing Hub

By | June 13th, 2018|Categories: Small Business Digital Marketing|Tags: , |

How well do you understand the online opportunities as a [...]

4 Key Digital Trends in the Financial Services Sector

By | August 9th, 2015|Categories: Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|Tags: , , , , , , , |

A lot of talk and discussion is centred on 'digital [...]

How searchable is your business? Think Inbound Marketing!

By | August 6th, 2015|Categories: Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|Tags: , , , , , |

In today’s world of information overload, how do you standout [...]

Jenny has made the transition to social media much easier for me than I would ever have been able to do myself. She has optimised my LinkedIn profile in a way that has made me stand out from the crowd. Jenny is easy to work with and provides a great value service. I would have no hesitation in recommending Jenny to any business that needs to optimise their LinkedIn profile or expand their social media presence.
Geoff Whiddon, Dome Financial Group
Jenny has been instrumental in helping me transition into social media far easier than I would have been able to on my own. Jenny was able to utilise many features of LinkedIn to truly enhance my professional profile, and help me stand out a lot more than before. It was easy to work with Jenny, and I liked it how Jenny set me a goal to start focusing more on my professional online presence. I would be happy to recommend Jenny to anyone or to any business who needs a helping hand with LinkedIn or social media in general.
Irene Kay, Lifestyle Financial Services
I have had the pleasure of working with Jenny for the last 5 years or so, in her roles as Practice Development Manager for Sentry and Financial Wisdom, as well as in her new capacity of Social Media Guru. Apart from being a really nice person, Jenny has been a great business partner. She has helped transform our medium sized financial planning business such that we can thrive in the new post FOFA world. In her new business, she has provided the spark needed to embrace social media (through LinkedIn, Facebook, Twitter and our website). We were stuck in the mud until Jenny provided us with a clear way forward with a minimum of fuss - as is her style. Thanks Jenny..
David Kissane, Lifestyle Financial Services
Jenny has been a great help to us, firstly in bringing to our attention the importance of an effective social media presence, but more importantly in implementing that presence through good ideas, good processes, and a particularly enthusiastic and professional approach. My LinkedIn Profile is optimised and Facebook are now up and running for us, and growing every day with more ideas and new concepts being tried. Thanks Jenny for making the process easy for us and sorting out the establishment of our social media. We didn’t have the time or expertise to do it ourselves, and your assistance has been invaluable.
David Coulton, Scope Financial Services
Jenny has taken our Social media platform from zero to hero by setting up and working our company Facebook page. The work is being delivered in a timely manner with ongoing innovation to target our specific audience. I have no hesitation in recommending Jenny to anyone who wants to enhance their Social media profile and engagement.
Ian Izzard, Triple O Property Maintenance
I was referred to Jenny as a competent and skilled digital marketer who could help me launch an online presence for my financial advisory practice. Jenny did a great job using her financial services skills and knowledge to not only launch social business channels like Facebook and LinkedIn but is also managing my social pages with relevant and interesting posts to educate and articulate the value of advice to my clients. I completely outsource my social media marketing to Jenny, and this has been invaluable as I can focus on being a planner while Jenny looks after all things social including publishing posts on LinkedIn. I am very happy to have Jenny looking after the social media marketing side of things for me.
Simon Podesta, Infinity Wealth Solutions

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A hub full of digital and online marketing DIY tips for small businesses ready to go digital.
Not quite ready to go DIY and need some help? Why not hire a freelance digital marketer? I'd love to see if I can help you as much as I enjoy helping many small businesses go digital.
I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.
I help finance professionals from financial planners to mortgage brokers to accountants establish a digital presence and help manage ongoing client engagement and conversations via social media channels. I also help other professionals like chiropractors, family counsellors to small retail owners with all of their digital and online marketing needs.

Contact Jenny

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How Google Posts helps customers find my business online?

By | July 11th, 2018|Categories: Google, Online Listing, Small Business Digital Marketing|Tags: , , |

Google Posts - How it helps customers find my business [...]

Why businesses should not ignore SEO (Search Engine Optimisation)?

By | July 8th, 2018|Categories: SEO, Small Business Digital Marketing|Tags: , , , |

Why businesses should know what Search Engine Optimisation (SEO) is, [...]

5 Easy Steps to launching a professional small business website | Small Business Digital Marketing Hub

By | June 27th, 2018|Categories: Small Business Digital Marketing, Websites|Tags: , , , , , , |

What are the simple steps to quickly launching a professional [...]

How can a freelance digital marketer help small businesses go digital?

By | June 20th, 2018|Categories: Content Marketing, Digital Goals, How To, LinkedIn, Small Business Digital Marketing, Websites|Tags: , , |

Like to know how freelance digital marketers can help small [...]

What are your online business goals? | Small Business Digital Marketing Hub

By | June 14th, 2018|Categories: Digital Goals, Small Business Digital Marketing|Tags: , |

How to work out what your online business goals are? [...]

Understanding the basics of a website | Small Business Digital Marketing Hub

By | June 14th, 2018|Categories: Small Business Digital Marketing, Websites|Tags: , , , |

Do you know what a server is, what a domain [...]

Have you set up Facebook’s Messenger Chat Box on your website? | Small Business Digital Marketing Hub

By | June 13th, 2018|Categories: Facebook, Small Business Digital Marketing|Tags: , , |

Digital Marketing Tips for Small Business - Facebook Messenger Chat [...]

Jenny has been very patient with us in designing our website. We had big dreams but were time poor, so appreciated her flexibility to work within our time frames and patience when we were unable to get back to her with the info she needed.

I was referred to Jenny as a competent and skilled digital marketer who could help me launch an online presence for my financial advisory practice. Jenny did a great job using her financial services skills and knowledge to not only launch social business channels like Facebook and LinkedIn but is also managing my social pages with relevant and interesting posts to educate and articulate the value of advice to my clients. I completely outsource my social media marketing to Jenny, and this has been invaluable as I can focus on being a planner while Jenny looks after all things social including publishing posts on LinkedIn. I am very happy to have Jenny looking after the social media marketing side of things for me.

Thank you so much for your incredible creativity and patience. We are very pleased with the website’s design, feel and look. It really presents Aspire and us.

Jenny has been instrumental in helping me transition into social media far easier than I would have been able to on my own. Jenny was able to utilise many features of LinkedIn to truly enhance my professional profile, and help me stand out a lot more than before.

It was easy to work with Jenny, and I liked it how Jenny set me a goal to start focusing more on my professional online presence.

I would be happy to recommend Jenny to anyone or to any business who needs a helping hand with LinkedIn or social media in general.

Jenny has taken our Social media platform from zero to hero by setting up and working our company Facebook page. The work is being delivered in a timely manner with ongoing innovation to target our specific audience. I have no hesitation in recommending Jenny and the Collaboration Cafe to anyone who wants to enhance their Social media profile and engagement.

I have had the pleasure of working with Jenny for the last 5 years or so, in her roles as Practice Development Manager for Sentry and Financial Wisdom, as well as in her new capacity of Social Media Guru. Apart from being a really nice person, Jenny has been a great business partner. She has helped transform our medium sized financial planning business such that we can thrive in the new post FOFA world. In her new business, she has provided the spark needed to embrace social media (through LinkedIn, Facebook, Twitter and our website). We were stuck in the mud until Jenny provided us with a clear way forward with a minimum of fuss – as is her style. Thanks Jenny.

Jenny has made the transition to social media much easier for me than I would ever have been able to do myself. She has optimised my LinkedIn profile in a way that has made me stand out from the crowd. Jenny is easy to work with and provides a great value service. I would have no hesitation in recommending Jenny to any business that needs to oprimise their LinkedIn profile or expand their social media presence.

Jenny has been a great help to us, firstly in bringing to our attention the importance of an effective social media presence, but more importantly in implementing that presence through good ideas, good processes, and a particularly enthusiastic and professional approach. My LinkedIn Profile is optimised and Facebook are now up and running for us, and growing every day with more ideas and new concepts being tried. Thanks Jenny for making the process easy for us and sorting out the establishment of our social media. We didn’t have the time or expertise to do it ourselves, and your assistance has been invaluable.

Jenny is a great business coach with innovative ideas.
She is results-oriented and will ensure you keep your commitments and achieve your objectives!

WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.