Website Design Tips for Accounting Firms
When it comes to website design for accounting firms, it’s all about appealing to your ideal client and articulating to them exactly what it is you do, how you help clients and why they should consider becoming a client.
Here are 7 Top Website Design Tips to consider:
- Keep it simple
Keep it simple and straight to the point. You want your key messages and business information to stand out. When people are researching online and visiting potentially lots of other accounting firms’ websites you want yours to pop out. Don’t get your visitors to work hard to learn about you!
Make it easy for visitors to navigate or click around your website. De-clutter your website. You have less than 10 seconds to impress your visitors and keep them engaged!
- Informative & Engaging
You want your visitors to have an engaging and a delightful visitor experience. You want to educate them on essential things like What You Do, Who You Are, Your Services, Who you help and How you help clients. You want to delight your visitors with short, sharp useful information but it doesn’t have to be boring either. Most people get bored if they read the same looking generic information so make it personal and engaging. Make it fun and interactive. There are so many different ways people like to consume information so include lots of rich media like videos, downloadable PDFs, client fact sheets, client testimonials etc.
You want your visitors to be engaged and stay on your website as long as possible so they get to learn more about you and your services.
- Get Visitors to Act
It sounds crazy but if you don’t point out the obvious, it’s hard to get your visitors to do something you want unless you clearly say so on your website. Have you ever been on other websites, and seen little buttons with simple words like: Download, Call Us, Watch, Contact Us etc? These are simple yet effective