Website Design Tips for Accounting Firms
When it comes to website design for accounting firms, it’s all about appealing to your ideal client and articulating to them exactly what it is you do, how you help clients and why they should consider becoming a client.
Here are 7 Top Website Design Tips to consider:
- Keep it simple
Keep it simple and straight to the point. You want your key messages and business information to stand out. When people are researching online and visiting potentially lots of other accounting firms’ websites you want yours to pop out. Don’t get your visitors to work hard to learn about you!
Make it easy for visitors to navigate or click around your website. De-clutter your website. You have less than 10 seconds to impress your visitors and keep them engaged!
- Informative & Engaging
You want your visitors to have an engaging and a delightful visitor experience. You want to educate them on essential things like What You Do, Who You Are, Your Services, Who you help and How you help clients. You want to delight your visitors with short, sharp useful information but it doesn’t have to be boring either. Most people get bored if they read the same looking generic information so make it personal and engaging. Make it fun and interactive. There are so many different ways people like to consume information so include lots of rich media like videos, downloadable PDFs, client fact sheets, client testimonials etc.
You want your visitors to be engaged and stay on your website as long as possible so they get to learn more about you and your services.
- Get Visitors to Act
It sounds crazy but if you don’t point out the obvious, it’s hard to get your visitors to do something you want unless you clearly say so on your website. Have you ever been on other websites, and seen little buttons with simple words like: Download, Call Us, Watch, Contact Us etc? These are simple yet effective
- Social
Make it easy for your visitors to tell the world and their friends about your website. These days, when people read something of delight online, they like to share it and most often than not, be able to easily email an article of interest or share a link to their personal social networks like Facebook.
People like to share information socially so ensure you install social sharing tools or plug-ins across your key webpages, and most definitely on your articles you publish like blogs.
It’s a great way to enable amplification of your services to reach your ideal clients.
- Content, Content, Content
We all understand it’s all about location when it comes to property. Well, to rank well for the keywords (services you want to be known for) in Google search results, you need
When it comes to launching a new website, it’s wise to switch on a Blog section. You can create client-friendly articles that are useful and helpful in solving their problems. People search online seeking answers to their problems, and they may be drawn to your helpful articles that ranks highly and well in Google search results.
Content comes in many forms from blog articles, videos, images, PDFs, white papers, & etc. You can even use content like guides or information sheets to generate client leads by giving away valuable information in exchange for their email addresses. Once an email address is submitted to receive your content, you have just captured a new lead to whom you can market to, to eventually becoming a client.
- Be yourself
Make your website personal and engaging by uploading corporate photos of the team accompanied with a brief bio of each team member. When people are researching on who they’d like their accountant to be, most people would like to get a sense of the person behind the persona. Show your personality with warm and engaging professional shots of yourself and the rest of the team.
On the Who Are We page ensure there are photos of key partners and accountants people would like to potentially engage with, and not some generic corporate stock image of people shaking hands!!
What would you prefer when visiting potential service provider websites? Nice professional photos of real people or a random stock image of ‘not real’ people?
- Make it interactive & dynamic
Steer away from having generic websites that simply acts as an online information page. Add some personality and oomph! You want to not only attract new visitors to your website but entice them back.
How do you create regular visitors?
They must want to go back to your website to read new blog articles, watch new videos or download new fact sheets! They want to interact and receive new information about you and your services constantly so the website should be just as dynamic.
Remember to look after your website, and don’t ignore the epi-centre of your firm’s digital identity and profile.
Great tips for Accounting Firms