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Jenny Lee-Koksal

About Jenny Lee-Koksal

Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.
Achieve Inbound, Digital & Social Media Success

How well do you know your Website Audience | Google Analytics

By | 2018-08-23T17:19:49+00:00 August 23rd, 2018|Analytics, Google, Small Business Digital Marketing, Websites|

How well do you know your Website Audience? | Google Analytics - Audience Reports There are so many reports available in your Google Analytics dashboard but the one that should grab your attention is the Audience Report one because it highlights all the interesting facts about your website audience. The Audience Reports Overview The [...]

How to get your customer’s attention online? | Content Marketing

By | 2018-08-15T12:51:57+00:00 August 15th, 2018|Business Blog, SEO, Small Business Digital Marketing|

How to grab your customer’s attention online? In a busy and in a somewhat over-crowded online world, how do you stand out and grab your ideal customer’s attention? The answer: CONTENT MARKETING. Content Marketing Content marketing is the creation and the sharing of online content like blog articles, videos and social media posts with [...]

Inside your Google Analytics Reports

By | 2018-08-06T12:57:21+00:00 August 6th, 2018|Analytics, Digital Goals, Google, Small Business Digital Marketing, Websites|

Your Google Analytics Reports - What are they? Let’s have a quick look at the different types of reports available on your Google Analytics dashboard. This is the ‘meaty’ business end side of things giving you a detailed insight to your website visitors and how they behave and what they do. There are five [...]

Tips to setting up Google Analytics

By | 2018-08-05T14:09:33+00:00 August 5th, 2018|Analytics, Google, Small Business Digital Marketing|

Simple Steps to setting up Google Analytics You can group all your Google Analytic accounts under a structure called an Organisation, which is optional. This allows you to manage multiple Google analytic accounts under the one roof. This can be handy for large businesses or agencies with many accounts to manage but it may [...]

Why business owners should be familiar with Google Analytics?

By | 2018-08-02T20:19:53+00:00 August 2nd, 2018|Analytics, Google, Small Business Digital Marketing|

What is Google Analytics? To keep it simple, Google analytics is a data tool you can use to analyse data about your business. It gives you the information to gain a deep understanding of your customers or clients. It collects information about the people who visit your website, what they like to view, how [...]

Why small business owners should know about Digital Analytics?

By | 2018-07-31T11:24:30+00:00 July 31st, 2018|Analytics, Google, Small Business Digital Marketing|

Why every business should know digital analytics to truly understand customer's online behaviour. These days it’s important to understand how people behave before they purchase things online. The behaviour of customers otherwise known as a buyer’s journey, is split into stages down a ‘purchase funnel’ By stages, it’s better defined as the steps in [...]

What are the perks of hiring a freelance digital marketer?

By | 2018-07-22T07:48:41+00:00 July 22nd, 2018|Client Engagement, Content Marketing, Freelance Digital Marketer, Small Business Digital Marketing|

What are the perks of hiring a freelance digital marketer? As a small business owner, you have no time to take a breather when you're overwhelmed with numerous tasks and responsibilities every single day, literally 24/7. When your attention is always on high alert and in constant over-drive mode, the one aspect of business that [...]

How Google Posts helps customers find my business online?

By | 2018-07-11T16:59:03+00:00 July 11th, 2018|Google, Online Listing, Small Business Digital Marketing|

Google Posts - How it helps customers find my business online? What is Google My Business? It is easy to get an immediate online business presence with Google My Business. With Google My Business,  you can list your business with Google's online listing service and get exposure across Google Search and Maps. It is an [...]

Why businesses should not ignore SEO (Search Engine Optimisation)?

By | 2018-07-08T16:08:06+00:00 July 8th, 2018|SEO, Small Business Digital Marketing|

Why businesses should know what Search Engine Optimisation (SEO) is, and how to be SEO friendly? When people search online, they are looking for products or services they need or want and look for businesses who sell the specific products or provide the specific services they are looking for. What is SEO? Search Engines display [...]

Why have a business blog? | Small Business Digital Marketing Hub

By | 2018-07-01T16:56:05+00:00 July 1st, 2018|Business Blog, Small Business Digital Marketing|

What are the benefits of a business blog? | Small Business Digital Marketing An effective small business digital marketing strategy is to have fresh, new, useful and informative content published on a regular basis on your website so when people are searching for solutions to their problems online, your business blog stands out and it [...]

WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.