WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.

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Jenny Lee-Koksal

About Jenny Lee-Koksal

Chief Marketing Officer | Chief Digital Officer | Create Inbound, Social Media & Digital Success. I enjoy helping wealth management and finance professionals like financial advisers, accountants, mortgage brokers to CEOs & Managing Directors of wealth management firms and financial advisory organisations to achieve Inbound, Digital and Social Media success to Attract, Nurture, Convert and Engage clients.
Achieve Inbound, Digital & Social Media Success
908, 2015

4 Key Digital Trends in the Financial Services Sector

By |August 9th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|0 Comments

A lot of talk and discussion is centred on ‘digital disruption’ for many industries especially notable within the taxi industry with Uber. It has turned the taxi industry upside down.
Is the financial services sector the next industry to be turned on its head?
Here are 4 Key Digital Transformation Trends shaping the financial services sector as […]

608, 2015

How searchable is your business? Think Inbound Marketing!

By |August 6th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|0 Comments

In today’s world of information overload, how do you standout from the crowd, and get the attention of the people you want to do business with?
The answer can be as simple as, give them (your potential customers or clients) what they are searching for!
What do majority of consumers search for online?

Data, information, content, reviews, articles, […]

2107, 2015

How financial advisors can use Facebook to increase client engagement.

By |July 21st, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services, How To|0 Comments

If you are a financial advisor wanting to build lasting relationships, engage with people that matter most to you and to your business, then Facebook can be used as a great tool to truly engage in ongoing conversations, and to increase client engagement.
It is an easy and a fun way to build a community of […]

2706, 2015

6 Reasons For Financial Services Professionals to Use Facebook

By |June 27th, 2015|Accountants, Client Engagement, Content Marketing, Digital, Facebook, Financial Advisors, Financial Services|0 Comments

“Facebook can help you reach all the people who matter most to your business”
That is what Facebook promotes, and they can be right, in helping you reach new clients, engage with existing ones, and help broaden your brand across many unchartered communities.
Facebook Statistics
It is the largest social network in the world with over 1 million […]

2006, 2015

25 Great Reasons why Financial Advisors & Accountants should use video to win more clients.

By |June 20th, 2015|Client Engagement, Content Marketing, Financial Services, Videos|0 Comments

For financial advisors and other service professionals like accountants, winning new clients is heavily based on one’s credibility, reputation, trust, authenticity and transparency.

So, how can you effectively showcase all these endearing qualities to prospective clients, and appeal to their emotions to engage you as their planner or accountant?

When you learn that ‘videos increase people’s understanding […]

1406, 2015

How to become a Thought Leader with LinkedIn?

By |June 14th, 2015|Content Marketing, How To, LinkedIn|0 Comments

It seems now most people have access to the magic LinkedIn pen icon that displays ‘Create a Post’ when you hover your mouse on it.
What is the LinkedIn Pen Icon?
Well, from about February 2014, LinkedIn rolled out to all users the ability to write and publish their own Posts.
It’s like being given your own publishing […]

1306, 2015

4 reasons why client video testimonials are a must for your business?

By |June 13th, 2015|Content Marketing, Financial Services, Videos|0 Comments

Client video testimonials are a must these days, and the most persuasive and influential business advocate is your happy and engaged client.

So, why not put your satisfied client in the spotlight, and get them to champion your services, and explain WHY they enjoy being a client of yours, and WHAT benefits they have gained from […]

1206, 2015

Why wealth management firms should care about Content Marketing?

By |June 12th, 2015|Content Marketing, Financial Services|0 Comments

If your firm has a business goal to attract new clients and retain existing clients, then having a defined content marketing strategy should be at the core of any business marketing plan!
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined […]

1206, 2015

Is a CMO, the Digital C-Suite, CEOs engage for digital transformation?

By |June 12th, 2015|Chief Marketing Officer, Client Engagement, Digital|0 Comments

The way you do business today has changed, and continues to evolve constantly. It is difficult for CEOs to ignore there is a digital revolution happening, and fail to participate in it, the consequences can be financially detrimental.
Pre-digital, the sellers held all the cards, controlled the flow of data and pushed information out when they […]