How to grab your customer’s attention online? In a busy and in a somewhat over-crowded online world, how do you stand out and grab your ideal customer’s attention? The answer: CONTENT MARKETING. Content Marketing Content marketing is the creation and the sharing of online content like blog articles, videos and social media posts with [...]
Your Google Analytics Reports - What are they? Let’s have a quick look at the different types of reports available on your Google Analytics dashboard. This is the ‘meaty’ business end side of things giving you a detailed insight to your website visitors and how they behave and what they do. There are five [...]
Simple Steps to setting up Google Analytics You can group all your Google Analytic accounts under a structure called an Organisation, which is optional. This allows you to manage multiple Google analytic accounts under the one roof. This can be handy for large businesses or agencies with many accounts to manage but it may [...]
What is Google Analytics? To keep it simple, Google analytics is a data tool you can use to analyse data about your business. It gives you the information to gain a deep understanding of your customers or clients. It collects information about the people who visit your website, what they like to view, how [...]
Why every business should know digital analytics to truly understand customer's online behaviour. These days it’s important to understand how people behave before they purchase things online. The behaviour of customers otherwise known as a buyer’s journey, is split into stages down a ‘purchase funnel’ By stages, it’s better defined as the steps in [...]
What are the perks of hiring a freelance digital marketer? As a small business owner, you have no time to take a breather when you're overwhelmed with numerous tasks and responsibilities every single day, literally 24/7. When your attention is always on high alert and in constant over-drive mode, the one aspect of business that [...]
Google Posts - How it helps customers find my business online? What is Google My Business? It is easy to get an immediate online business presence with Google My Business. With Google My Business, you can list your business with Google's online listing service and get exposure across Google Search and Maps. It is an [...]
Why businesses should know what Search Engine Optimisation (SEO) is, and how to be SEO friendly? When people search online, they are looking for products or services they need or want and look for businesses who sell the specific products or provide the specific services they are looking for. What is SEO? Search Engines display [...]
What are the benefits of a business blog? | Small Business Digital Marketing An effective small business digital marketing strategy is to have fresh, new, useful and informative content published on a regular basis on your website so when people are searching for solutions to their problems online, your business blog stands out and it [...]
What are the simple steps to quickly launching a professional small business website? Your website is a key online component to any modern small business. It is your digital footprint and it represents who you are , what you do and how you help people. Without a website in today's digital space it's pretty difficult [...]
