collaboratecaf

Jenny Lee-Koksal

About Jenny Lee-Koksal

Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.
Achieve Inbound, Digital & Social Media Success

5 Easy Steps to launching a professional small business website | Small Business Digital Marketing Hub

By | 2018-07-08T12:22:32+00:00 June 27th, 2018|Small Business Digital Marketing, Websites|

What are the simple steps to quickly launching a professional small business website? Your website is a key online component to any modern small business. It is your digital footprint and it represents who you are , what you do and how you help people. Without a website in today's digital space it's pretty difficult [...]

How can a freelance digital marketer help small businesses go digital?

By | 2018-06-20T12:17:13+00:00 June 20th, 2018|Content Marketing, Digital Goals, How To, LinkedIn, Small Business Digital Marketing, Websites|

Like to know how freelance digital marketers can help small businesses get digital ready? WOW, there are so many ways freelance digital marketers can help small businesses with their digital marketing needs. Where do you start? is a FAQ asked by many businesses as they know they need to be digital but feel overwhelmed at [...]

What are your online business goals? | Small Business Digital Marketing Hub

By | 2018-06-14T20:12:42+00:00 June 14th, 2018|Digital Goals, Small Business Digital Marketing|

How to work out what your online business goals are? Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and stop you from becoming overwhelmed. Digital marketing can help to specifically target customers across different demographics in different locations. [...]

Understanding the basics of a website | Small Business Digital Marketing Hub

By | 2018-06-14T10:10:49+00:00 June 14th, 2018|Small Business Digital Marketing, Websites|

Do you know what a server is, what a domain name is and what a website is? Let’s break down what a website is, understand what web servers and domain names mean, what websites do for a business and learn what you need to do to get a website. What is a website? A website [...]

Have you set up Facebook’s Messenger Chat Box on your website? | Small Business Digital Marketing Hub

By | 2018-06-13T21:59:42+00:00 June 13th, 2018|Facebook, Small Business Digital Marketing|

Digital Marketing Tips for Small Business - Facebook Messenger Chat Box on Website I thought I'd share some digital marketing tips to keep you up-to-date with what's happening digitally and socially to help you stay in touch with your clients and to maintain a strong online business presence. Tip #1 - Facebook's Messenger Chat Box [...]

Understanding the online opportunities for small business owners | Small Business Digital Marketing Hub

By | 2018-06-13T11:26:46+00:00 June 13th, 2018|Small Business Digital Marketing|

How well do you understand the online opportunities as a small business owner? Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part [...]

4 Key Digital Trends in the Financial Services Sector

By | 2018-06-06T10:31:12+00:00 August 9th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|

A lot of talk and discussion is centred on 'digital disruption' for many industries especially notable within the taxi industry with Uber. It has turned the taxi industry upside down. Is the financial services sector the next industry to be turned on its head? Here are 4 Key Digital Transformation Trends shaping the financial services [...]

How searchable is your business? Think Inbound Marketing!

By | 2018-06-12T10:37:35+00:00 August 6th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|

In today’s world of information overload, how do you standout from the crowd, and get the attention of the people you want to do business with? The answer can be as simple as, give them (your potential customers or clients) what they are searching for! What do majority of consumers search for online? Data, information, [...]

How financial advisors can use Facebook to increase client engagement.

By | 2018-06-06T10:31:12+00:00 July 21st, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services, How To|

If you are a financial advisor wanting to build lasting relationships, engage with people that matter most to you and to your business, then Facebook can be used as a great tool to truly engage in ongoing conversations, and to increase client engagement. It is an easy and a fun way to build a community [...]

WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.