Content Marketing

Why wealth management firms should care about Content Marketing?

By | 2018-06-06T10:31:13+10:00 June 12th, 2015|Content Marketing, Financial Services|

If your firm has a business goal to attract new clients and retain existing clients, then having a defined content marketing strategy should be at the core of any business marketing plan! What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain [...]

How advisers can stay ‘top of mind’ with ideal prospects using LinkedIn?

By | 2018-06-06T10:31:13+10:00 April 30th, 2015|Content Marketing, LinkedIn|

Trying to differentiate yourself from your well established peers especially in the financial advice space is tough. Competition is stiff when you're the 'new kid on the block' and you're trying to get yourself established in a crowded market of mature and prominent planning firms full of rich history, and with long-standing die-hard loyal clients. You might be asking [...]


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.