How To

How can a freelance digital marketer help small businesses go digital?

By | 2018-06-20T12:17:13+00:00 June 20th, 2018|Content Marketing, Digital Goals, How To, LinkedIn, Small Business Digital Marketing, Websites|

Like to know how freelance digital marketers can help small businesses get digital ready? WOW, there are so many ways freelance digital marketers can help small businesses with their digital marketing needs. Where do you start? is a FAQ asked by many businesses as they know they need to be digital but feel overwhelmed at [...]

How financial advisors can use Facebook to increase client engagement.

By | 2018-06-06T10:31:12+00:00 July 21st, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services, How To|

If you are a financial advisor wanting to build lasting relationships, engage with people that matter most to you and to your business, then Facebook can be used as a great tool to truly engage in ongoing conversations, and to increase client engagement. It is an easy and a fun way to build a community [...]

How to become a Thought Leader with LinkedIn?

By | 2018-06-06T10:31:12+00:00 June 14th, 2015|Content Marketing, How To, LinkedIn|

It seems now most people have access to the magic LinkedIn pen icon that displays 'Create a Post' when you hover your mouse on it. What is the LinkedIn Pen Icon? Well, from about February 2014, LinkedIn rolled out to all users the ability to write and publish their own Posts. It's like being given [...]

How to Perfect your LinkedIn Profile?

By | 2018-06-06T10:31:13+00:00 June 11th, 2015|How To, LinkedIn|

Your profile is the window to your expertise, experience and education. It tells potential clients and business contacts WHO you are. To truly show-off your skills, expertise, and WHY people should care about you, it is best to showcase what you can do, what you can offer, and what makes you stand out from the crowd. [...]

WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.