Digital Goals

Inside your Google Analytics Reports

By | 2018-08-06T12:57:21+10:00 August 6th, 2018|Analytics, Digital Goals, Google, Small Business Digital Marketing, Websites|

Your Google Analytics Reports - What are they? Let’s have a quick look at the different types of reports available on your Google Analytics dashboard. This is the ‘meaty’ business end side of things giving you a detailed insight to your website visitors and how they behave and what they do. There are five [...]

How can a freelance digital marketer help small businesses go digital?

By | 2018-06-20T12:17:13+10:00 June 20th, 2018|Content Marketing, Digital Goals, How To, LinkedIn, Small Business Digital Marketing, Websites|

Like to know how freelance digital marketers can help small businesses get digital ready? WOW, there are so many ways freelance digital marketers can help small businesses with their digital marketing needs. Where do you start? is a FAQ asked by many businesses as they know they need to be digital but feel overwhelmed at [...]

What are your online business goals? | Small Business Digital Marketing Hub

By | 2018-06-14T20:12:42+10:00 June 14th, 2018|Digital Goals, Small Business Digital Marketing|

How to work out what your online business goals are? Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and stop you from becoming overwhelmed. Digital marketing can help to specifically target customers across different demographics in different locations. [...]


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.