25 Great Reasons why Financial Advisors & Accountants should use video to win more clients.

By | 2018-06-06T10:31:12+10:00 June 20th, 2015|Client Engagement, Content Marketing, Financial Services, Videos|

For financial advisors and other service professionals like accountants, winning new clients is heavily based on one's credibility, reputation, trust, authenticity and transparency. So, how can you effectively showcase all these endearing qualities to prospective clients, and appeal to their emotions to engage you as their planner or accountant? When you learn that 'videos increase [...]

4 reasons why client video testimonials are a must for your business?

By | 2018-06-06T10:31:13+10:00 June 13th, 2015|Content Marketing, Financial Services, Videos|

Client video testimonials are a must these days, and the most persuasive and influential business advocate is your happy and engaged client. So, why not put your satisfied client in the spotlight, and get them to champion your services, and explain WHY they enjoy being a client of yours, and WHAT benefits they have gained [...]


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.