WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.

LinkedIn Company Page

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Build your Brand with a LinkedIn Company Page.

Increasingly, people turn to LinkedIn to learn more about a business. Put your best foot forward with a LinkedIn Company Page that builds your credibility, provides key information, and gets your business discovered.

We can help you get established. Before we create a page for you, we like to:

1. […]

‘About Us’ Explainer Videos

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Every website has an About Us page which offers a great explanation of WHAT You Do, HOW you help clients, and WHY your business is best positioned to solve your clients’ problems.

Why not turn your About Us written webpage into an .

We enjoy interviewing finance professionals like financial advisers, accountants and wealth management senior executives, and […]

LinkedIn Publishing

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For most professional service providers like financial advisors, mortgage brokers, accountants and wealth managers, being active on professional networking channels like LinkedIn is vital when prospecting for ideal prospects.

However, how do you stand out from the crowd, and get noticed by your ideal prospect?

Establish yourself as a thought leader by publishing posts on LinkedIn that appeals […]

Client Video Testimonials

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Video embraces cross-platform marketing, allowing brands to create a sought after integrated approach with their strategy. It thrives on any channel, whether that’s Twitter, Facebook, Google Plus, YouTube, or Instagram, because it’s so easily shareable. – Econsultancy
How do you share the results of that hard work with potential clients or customers? One of the best […]

LinkedIn Profile Optimisation

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Use LinkedIn to build a brand that connects you with the right people.
A strong brand helps you find – and be found by – the right people.
We help create a winning professional profile to gain maximum exposure & engagement, and to position yourself as an expert – and unlock the opportunities to build new business-driving […]