Financial Planning

[FINANCIAL PLANNING ARTICLE DOWNLOAD]: How SMART are your financial goals?

By | 2018-08-20T14:27:24+00:00 August 20th, 2018|

[FINANCIAL PLANNING ARTICLE DOWNLOAD]: How SMART are your financial goals? Word Count: 701 Article Code: FG003 Article Excerpt: Some people drift along wishing they could have done this or that, or feel like they haven't accomplished much in life, and then there are those who are highly goals oriented, and work hard to achieve them. So, what [...]

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Financial Planning Article Download – Why should you care about financial planning?

By | 2018-08-09T14:27:15+00:00 August 7th, 2018|

[FINANCIAL PLANNING ARTICLE DOWNLOAD]: Why should you care about financial planning? Word Count: 518 Article Code: FP001 Article Excerpt: Financial Planning is still an unknown topic for those who do not have a relationship with a financial planner, and many people still ignore the importance of planning for their financial security and future. So, let's break 'financial [...]

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Financial Planning Article Download: 20 Thought provoking questions great financial planners ask their clients.

By | 2018-08-09T14:35:05+00:00 August 7th, 2018|

Meeting a financial planner for the first time can be a little scary and daunting, only if you're not prepared for it. Next time you have a meeting with a financial planner, do a bit of homework, and start thinking about how you might respond to some of the questions you may get asked.

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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.