Mortgage Broking

[MORTGAGE BROKING ARTICLE DOWNLOAD]: Does your home loan need a health check?

By | 2018-09-11T08:53:53+00:00 September 11th, 2018|

[MORTGAGE BROKING ARTICLE DOWNLOAD]: Does your home loan need a health check? Word Count: 630 Article Code: HL001 Article Excerpt: Too many Australians forget all about their home loans, simply making the repayments and then not looking at it again until rate rises rear their ugly heads. The problem with this approach is that you might miss [...]

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[MORTGAGE BROKING ARTICLE DOWNLOAD]: 12 Things I Wish I Knew Before Buying a Home

By | 2018-09-11T08:57:07+00:00 August 26th, 2018|

[MORTGAGE BROKING ARTICLE DOWNLOAD]: 12 Things I Wish I Knew Before Buying a Home Word Count: 634 Article Code: HL002 Article Excerpt: Buying a new home can be both exciting and overwhelming, particularly if this is your first home. New home buyers can easily make plenty of mistakes, from borrowing too much money to taking out the [...]

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[MORTGAGE BROKING ARTICLE DOWNLOAD]: Should you consult a mortgage broker?

By | 2018-08-25T15:47:18+00:00 August 25th, 2018|

[MORTGAGE BROKING ARTICLE DOWNLOAD]: Should you consult a mortgage broker? Word Count: 638 Article Code: MB001 Article Excerpt: With so many different lenders in the home loan market, Australians often feel overwhelmed and frustrated with no idea where to start. Many people turn to their existing bank for  home loan, as this is the often easiest and [...]

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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.