Google Posts – How it helps customers find my business online?
What is Google My Business?
It is easy to get an immediate online business presence with Google My Business. With Google My Business, you can list your business with Google’s online listing service and get exposure across Google Search and Maps. It is an extremely effective way of attracting customers to your business at the exact moment they are searching for businesses like yours. The best part about this, is that, it is FREE to list with Google.
Once listed and your business is verified (Google checks the validity of your business) you can easily and quickly post updates about what’s new and what’s happening with your business online. This helps to differentiate your business, and to stand out from the crowd. It’s a sure way of getting noticed by people who are searching for businesses like yours.
Create Google Posts
Posts is a feature on your Google listing account you should definitely use. It is a great way of giving customers lots of reasons to check out your business with updates you post and share using your phone, tablet or a desktop computer.
My Experience with Google Posts
I downloaded the Google My Business app and use my phone to create and share custom posts.
How to create posts?
- Add Photo or Video
I can make my posts stand out with a photo or a video. The photos and videos are uploaded directly from my phone’s camera roll.
2. Write a Post
I write a short blurb about what we learnt and what was fun about the coding class. I have up to 300 characters I can write about and it is recommended to write a short post of 100 to 300 characters.
3. Make the Post an Event?
As an option, you can turn a post into an event. You can slide the switch across to create an Event. You are now presented with dates and times you can add about the event.
4. Add a Button?
Another option is to add a Button. Same as the Event sliding switch, flick this across to enable, and you can add a Call to Action (CTA) button from the following options with each button you can add a website link:
- Order online
- Learn more
- Sign Up
- Get offer
Before you publish you can preview your post to confirm all is good to go!
Once you’re happy with the preview you can click Publish, and voila!, your post is now online as an update on your Google business list.
What does a published post look like?
The posts are displayed on your Google business listing as seen in this example.
Fresh updates keeps online searchers informed, and your business on ‘top of mind’ when people perform searches for particular products or services.
Once your posts are published, you can keep track of how well they are performing, that is, how are customers engaging and interacting with your posts, where are they coming from and how have they found you?
You can learn a lot about your customers in terms of which posts they find most engaging and about their behaviour. That is, what actions do they take after they see your posts? Do they visit your website, call your business or ask for directions to your shop?
For me, I have noticed a 200% jump of people visiting my codingworkshopsforkids.com.au website which has led to an increase in email sign-ups as well as an increase of social media engagement and number of Followers and Likes.
So, keep your customers engaged and informed and give them a good reason for wanting to come back for more. For me, Google posts is effective, and it’s been a powerful driver of new students to my coding classes.
How has Google posts helped you?