How can a freelance digital marketer help small businesses go digital?

Like to know how freelance digital marketers can help small businesses get digital ready?

WOW, there are so many ways freelance digital marketers can help small businesses with their digital marketing needs. Where do you start? is a FAQ asked by many businesses as they know they need to be digital but feel overwhelmed at the thought of getting started.

So, let’s do a quick run down on all the areas a digital marketer can help you with.

  • Identify digital goals

Before anyone can help you implement and execute digital strategies, it’s best to identify WHAT your online goals are and WHEN you would like to achieve them. This is what a digital marketer can help you with. They can explain what can be achieved online and identify the key priorities and goals for your business. They make this goal identifying process simple and easy.

Maybe you are a traditional retail florist and you want to dip into the online market and be able to receive orders from your own website? This is an excellent example of a digital goal.

Related Article: How to work out what your online goals are?

  • Perform Digital Health Checks

Now that we know what we need to achieve, a digital marketer can assess where you are at with your digital status.

  • Do you have any online or digital presence?
  • Do you have some online presence?
  • Do you have an online presence that requires some TLC?

It’s good to know exactly where we are at, and what we have to work with before plunging into the digital space.

A digital marketer can assess your current ‘online’ position and put together a digital roadmap that states your starting position and your desired end position to work out the ‘middle’.

The ‘middle’ part is working out a digital plan for your business. It’s the ‘what do we need to setup and execute’,  by when and who will do the work to reach your online business goals.

Related Video: How to use Social Media?

 

  • Digital Project Manager

A digital marketer gives you your life back so you can focus on what you do best and your marketer does what he or she does best. They are your ‘digital angels’ and they work diligently and efficiently focused on orchestrating the troops to ensure the business synchs and hums along smoothly. They work well with others to rally them on and are super organised in co-ordinating multiple activities and tasks to ensure the digital roadmap is carefully followed and if a detour is required then the decision is taken to do so.

Related Article: Understanding the online opportunities for small business owners

  • Digital Translator

A digital marketer speaks and understands the ‘tech’ lingo. They know how to speak to web designers and web hosting providers, and they proficiently use foreign terminology like IP address, web servers, domain names, SEO, meta descriptions, alt tags and so on.

Digital marketers are fluent in many digital languages and can carry out conversations with many digital foreigners like graphic designers who ask for PNG and JPG files, social media managers who always say ‘hash-tag this and hash-tag that’, SEO specialists who go on about keywords and ‘meta descriptions’.

They become your personal digital translator, and get things talking and moving!

  • Personal Digital Concierge

Freelance digital marketers are maestros when it comes to all things digital and online. They can get the following things done for you and more or if they cannot then they’ll find the right digital expert to help out.

  • Domain Name registry
  • Recommend web host providers
  • Design, build and launch websites
  • Maintain website Client Management Systems
  • Write articles for your website
  • Help with Search Engine Optimisation
  • Set up Social Media
  • Manage Social Media
  • Help with online advertising
  • Run digital campaigns
  • Set up landing pages
  • Set up online events and registrations
  • Spruce up your LinkedIn Profiles and more….

Related Article: How to perfect your LinkedIn Profile?

Hiring a freelance digital marketer makes a lot of sense for businesses especially when they are ready and want to go digital but lack the time and the know-how to do so. If DIY digital is not for you then partner up with a freelance digital marketer who would be happy and excited to help you go digital.

 

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

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