How to Perfect your LinkedIn Profile?

How to Perfect your LinkedIn Profile?

Your profile is the window to your expertise, experience and education. It tells potential clients and business contacts WHO you are.

To truly show-off your skills, expertise, and WHY people should care about you, it is best to showcase what you can do, what you can offer, and what makes you stand out from the crowd.

Don’t forget to use images, videos, presentations, and links to really highlight your achievements.

SlideShare Tips on LinkedIn Perfection

Here is a SlideShare to help you get your LinkedIn Profile optimised and PERFECT to start building meaningful relationships.

Summary of LinkedIn Profile Tips to Bring your Professional Story to Life
As professionals are turning more and more to LinkedIn to build relationships with potential business prospects and clients, here are some expert tips from LinkedIn on making the most of your LinkedIn Profile to building relationships that count.
1. Know your Audience
WHO are you trying to attract? If you know your target audience, it’ll help you to customise your profile to speak directly to them.
2. What do you look like?
Put a face to your name by uploading a professional photo of yourself. It brings you to life, and people are more likely to want to connect with someone they can identify as a real person.
3. Create a stand-out Headline
Tell your target audience WHY they should connect with you, and use the Headline to help you speak to them. Include keywords or phrases to make it easier for you to be found.
4. Showcase your Professional Story
Use the Summary and the Experience sections to show your target audience WHY they should seek out your skills, expertise and experience. Demonstrate HOW you help solve problems.
5. Demonstrate your Expertise
Show off to your target audience by uploading examples of the work you do, like videos, presentations, documents or links to published articles. It gives a great reason for your target audience wanting to connect with you.
6. Get some social proof
Ask for recommendations or testimonials from your clients, industry contacts, associates or people who can vouch for your work. Some social recognition helps to establish credibility and catch the eye of your target audience.
7. Personalise your profile URL
Make it easy for your target audience to find you by customising your profile URL. Change the default profile URL to just your name if possible by removing the set of random numbers that follows your profile name.
You now have no excuses but to have a LinkedIn Profile that rocks!
By | 2018-06-06T10:31:13+10:00 June 11th, 2015|How To, LinkedIn|0 Comments

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

Leave A Comment


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.