How We Help? 2018-06-06T10:30:56+10:00

What is Inbound Marketing?

In today’s world, buyers have all the power. The buyer or the consumer is the King, and we are their loyal subjects ready to serve their needs and wants at the time they need it. Let’s face it, no one enjoys getting a call during dinner from a ‘tele-marketer’ wanting to tell us about their fabulous offer or product. This sales tactic is seen to be pushy, not wanted, annoying, disruptive and interruptive. People do not want to be sold to, people want to decide what to buy and from whom based on the information they gather online when they want to.

Inbound Marketing is not about interrupting what people want to consume but rather to join in, and empowering your potential clients with the knowledge, information and resources so your potential clients can make the best decisions.

Inbound is all about being one of those resources and being the best. Inbound marketing if done well, will get you found by the people you want to do business with.



WHO are you? WHAT is your story? WHAT do you do? WHY should prospects care about your business? Do they even know you exist?



Provide thoughtful, useful, helpful and relevant content to educate and nurture prospects closer to your business.



Use your social authority and credibility to gain the trust and confidence of prospects seeking you out to become a clients of yours.



Educating and empowering your clients to become your SOCIAL INFLUENCERS is a great way to keep your clients delighted and engaged.

Who Do We Help?

We enjoy helping wealth management and finance professionals like financial advisers, accountants, mortgage brokers to CEOs & Managing Directors of wealth management firms and financial advisory organisations to achieve Inbound, Digital and Social Media success to Attract, Nurture, Convert and Engage clients.

Why Choose Us

Our Philosophy

We like to collaborate, share ideas and work in close partnership to have open transparent conversations. We genuinely care about all our clients, and work to achieve success like it’s our own business.

Our Promise

We enjoy working with people who are just as committed, focused and determined to want to achieve success, and is willing to turn goals into action.

Your Success is our Success

Why we do what we do is to be able to celebrate success with our clients. If they are happy and delighted with the end results, so are we!

What Client’s Say

Jenny has been instrumental in helping me transition into social media far easier than I would have been able to on my own. Jenny was able to utilise many features of LinkedIn to truly enhance my professional profile, and help me stand out a lot more than before.

It was easy to work with Jenny, and I liked it how Jenny set me a goal to start focusing more on my professional online presence.

I would be happy to recommend Jenny to anyone or to any business who needs a helping hand with LinkedIn or social media in general.

I was referred to Jenny as a competent and skilled digital marketer who could help me launch an online presence for my financial advisory practice. Jenny did a great job using her financial services skills and knowledge to not only launch social business channels like Facebook and LinkedIn but is also managing my social pages with relevant and interesting posts to educate and articulate the value of advice to my clients. I completely outsource my social media marketing to Jenny, and this has been invaluable as I can focus on being a planner while Jenny looks after all things social including publishing posts on LinkedIn. I am very happy to have Jenny looking after the social media marketing side of things for me.
Jenny has made the transition to social media much easier for me than I would ever have been able to do myself. She has optimised my LinkedIn profile in a way that has made me stand out from the crowd. Jenny is easy to work with and provides a great value service. I would have no hesitation in recommending Jenny to any business that needs to optimise their LinkedIn profile or expand their social media presence.
Geoff Whiddon, Dome Financial Group
Jenny has taken our Social media platform from zero to hero by setting up and working our company Facebook page. The work is being delivered in a timely manner with ongoing innovation to target our specific audience. I have no hesitation in recommending Jenny and Collaboration Cafe to anyone who wants to enhance their Social media profile and engagement.
I have had the pleasure of working with Jenny for the last 5 years or so, in her roles as Practice Development Manager for Sentry and Financial Wisdom, as well as in her new capacity of Social Media Guru. Apart from being a really nice person, Jenny has been a great business partner. She has helped transform our medium sized financial planning business such that we can thrive in the new post FOFA world. In her new business, she has provided the spark needed to embrace social media (through LinkedIn, Facebook, Twitter and our website). We were stuck in the mud until Jenny provided us with a clear way forward with a minimum of fuss – as is her style. Thanks Jenny.
Jenny has been a great help to us, firstly in bringing to our attention the importance of an effective social media presence, but more importantly in implementing that presence through good ideas, good processes, and a particularly enthusiastic and professional approach. My LinkedIn Profile is optimised and Facebook are now up and running for us, and growing every day with more ideas and new concepts being tried. Thanks Jenny for making the process easy for us and sorting out the establishment of our social media. We didn’t have the time or expertise to do it ourselves, and your assistance has been invaluable.


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.