A successful digital marketing or channel strategy starts with having a clear sense of three things: 1. What your business wants to achieve. 2. Which customers you’re trying to serve. 3. The particular value that you want to deliver. With any successful business outcomes, you need to have a plan in place, know where you need to go, how to get there, how you’ll measure outcomes, and who will help you achieve your goals. With a solid strategy, a coherent approach can be taken and implemented with desired outcomes.
A key part to creating a social media marketing plan is conducting a social media audit. Social media is such an effective method of distributing and amplifying your content, the channels and pages that you use as a part of your social media marketing campaign requires attention and care. An audit helps to identify your target audience, key marketing objectives, where you are with social media, analyse your resources and work out what content is available, and what’s most effective.
Setting up social media platforms are easy but the challenge is knowing and understanding which ones will be most effective to serve your digital and social media goals. Where are your Buyer Personas, where do they prefer to network, and how do they want to engage with you? Customers seek personalised care and attention, and want to participate in online conversations. Is it Facebook, LinkedIn, Twitter, Pinterest, or Vimeo? Is it necessary to establish private groups like Facebook or LinkedIn Groups?
To reap the full benefits of social media, you must plan and account for compliance, legal, and branding issues that could put your company at risk if left unchecked. Once management and the social media team agree on your company’s strategy, it is important to distill key points into a social media policy. It helps to uphold your brand’s reputation and promote healthy and positive use of social media for everyone.
How are you posting your content on your social media platforms? Social publishing is the next step in developing an effective inbound social media strategy. You want to distribute content you have developed for your Buyer Persona (your ideal client). This is a major piece to your social strategy because what you publish and how you publish will determine how your audience perceives your brand.
Blogging is a way to regularly publish and promote new content related to your business and industry. It helps to attract new visitors, and convert those visitors into leads. Blog posts act to provide answers to online searchers problems. When those strangers find your posts, and read your posts, it converts them into visitors. Every time you publish a blog post, you’re creating a new, unique page online which increases your ranking in search results.
Search engine optimisation, or SEO, is the process of improving your website so that it attracts more visitors from search engines. SEO is an essential part of the first stage of the Inbound Methodology. It helps you attract strangers from search engines and turn them into new visitors on your website.
Social media is an integral part of Inbound Marketing. It helps to grow your business. But HOW do you use social media effectively to meet your SMART goals? How do you use Facebook, Twitter or LinkedIn? Should you use Pinterest, Instagram, YouTube or Vimeo. It’s hard to know everything about social media. Our aim is to provide you with useful, helpful and educational content on Social Media, and answer your How To or How Do I questions. Keep learning and stay empowered.
With Inbound Marketing, it is crucial to create a constant flow of new content, from blog posts, to social media updates to videos, ebooks or webinars. Content helps with search engine rankings, drives traffic to websites and helps to nurture existing leads. But constantly coming up with new content can be daunting. This is why you need a killer content strategy for your business.
Content is the message your inbound strategy delivers. It’s what you’re trying to deliver to your visitors, leads, clients, and promoters with blogs, emails, landing pages, social media, and beyond. Its the content that attracts the right visitors to your site, converts them into leads, nurtures them and helps close them into clients.
Client expectations and behaviours have changed to such a point, businesses are finding it hard to keep up with the dynamic nature of digital and social media. It’s even harder when clients hold the power, and want to connect and communicate on their own terms when they want to, and where they want to. Traditional marketing is long gone, and your business requires savvy digital focused specialists to help you participate in a digitally and socially disrupted landscape.
Inbound is about EMPOWERING potential clients. Inbound Marketing is marketing focused on getting found by clients. It’s client-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content. It’s about drawing people in, that’s why it’s called Inbound.