How well do you know your Website Audience? | Google Analytics – Audience Reports
There are so many reports available in your Google Analytics dashboard but the one that should grab your attention is the Audience Report one because it highlights all the interesting facts about your website audience.
The Audience Reports Overview
The Audience Report reveals the characteristics of your website audience like:
- Country (where they’re from)
- Technology (how did they access your site?)
Let’s dive into some of the handy reports under the Audience tab.
Active Users Report
This report shows how many users had at least one session on your site in the last day, 7, 14 and 30 days. This is called ‘site reach’ or stickiness.
The active users in each time frame should grow if your marketing activities encourage people to visit and revisit your site.
Demographics and Interests Report
The Demographics Report shows the age and gender of your website audience.
The Interests Report identifies your audience’s preference for certain type of web content like music, technology, travel or TV. This is useful because it can confirm you are reaching the right audience and help to make decisions on your marketing and content strategy.
The ‘Geo’ Report is one of the most useful reports. It can identify:
- New markets based on ‘percent of New Visits’
- Untapped markets based on high conversion areas but with low traffic rates
- Areas of high traffic but with low performance (high bounce rate)
Q: What is a Bounce Rate?
A: A Bounce Rate is the percentage of Users who left after viewing a single page on your site and took no additional action.
This reports helps you to understand how often users visited and returned to your website.
Technology and Mobile Reports
These reports help you to understand what technologies your audience uses to consume your site content. They can help fine-tune your site to ensure it is fully functional on different devices and browsers.
*Research: Google Analytics
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