Your Google Analytics Reports – What are they?
Let’s have a quick look at the different types of reports available on your Google Analytics dashboard. This is the ‘meaty’ business end side of things giving you a detailed insight to your website visitors and how they behave and what they do.
There are five (5) different Report sections which you can click to drop down multiple sub-reports under the main headings.
Real Time Report
This report gives you a live real time insight on your visitors behaviour including data like where they have come from and if they are converting.
This report highlights the characteristics of your visitors such as:
- Age and gender
- Where they are from
- Engagement level
- If they are New or Returning visitors
- What technology they are using
This report highlights the different channels that bring visitors to your website. For example, did advertising or marketing campaigns bring visitors to your website?
Some of the marketing channels that may bring visitors to your site are:
- Organic (or unpaid search)
- CPC (Cost per Click or paid search)
- Referral (traffic that comes from other websites)
- Social (traffic from social networks)
- Other (a group of low traffic sources)
This report highlights how visitors engaged on your site like which pages did they view and which pages did they land and exit your site.
With additional implementation, you can also understand what they searched for on your site and whether they interacted with certain features.
This report tracks your website goals based on your business objectives you have set.
Related Article: Tips to setting up Google Analytics
*Research: Google Analytics