Inside your Google Analytics Reports

Your Google Analytics Reports – What are they?

Let’s have a quick look at the different types of reports available on your Google Analytics dashboard. This is the ‘meaty’ business end side of things giving you a detailed insight to your website visitors and how they behave and what they do.

There are five (5) different Report sections which you can click to drop down multiple sub-reports under the main headings.


Real Time Report

This report gives you a live real time insight on your visitors behaviour including data like where they have come from and if they are converting.

Audience Report

This report highlights the characteristics of your visitors such as:

  • Age and gender
  • Where they are from
  • Interests
  • Engagement level
  • If they are New or Returning visitors
  • What technology they are using

Acquisition Report

This report highlights the different channels that bring visitors to your website. For example, did advertising or marketing campaigns bring visitors to your website?

Some of the marketing channels that may bring visitors to your site are:

  • Organic (or unpaid search)
  • CPC (Cost per Click or paid search)
  • Referral (traffic that comes from other websites)
  • Social (traffic from social networks)
  • Other (a group of low traffic sources)

Behaviour Report

This report highlights how visitors engaged on your site like which pages did they view and which pages did they land and exit your site.

With additional implementation, you can also understand what they searched for on your site and whether they interacted with certain features.

Conversion Report

This report tracks your website goals based on your business objectives you have set.

Related Article: Tips to setting up Google Analytics

*Research: Google Analytics

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

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Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.