LinkedIn Company Page

LinkedIn Company Page 2018-06-06T10:31:13+00:00

Project Description

Build your Brand with a LinkedIn Company Page.

Increasingly, people turn to LinkedIn to learn more about a business. Put your best foot forward with a LinkedIn Company Page that builds your credibility, provides key information, and gets your business discovered.

We can help you get established. Before we create a page for you, we like to:

1. Know your Audience

It’s important to understand the audience you’re trying to attract. It’s always good to know WHO are your

Buyer Personas – Client Profiles. This will help us to how best position your page.

2. Create your Who are you? Hub

Keeping your Buyer Personas in mind, build out your Company Page as a one-stop shop for visitors looking to learn more about your business.

3. Make your page get found – easily

Give your brand more opportunities to be discovered by the right people. Add your company specialties, links, and descriptions of your core value propositions on your Company Page. Be sure to take advantage of your existing online properties by linking to your page from your company website, blog, and other social platforms.

In addition to giving you extra credibility, Company Pages also rank high in search. Creating yours means you’ll have one more property that appears in the top search results for your company – making it even easier for professionals to find you.

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SOCIAL MEDIA ACADEMY

Learn How to Perfect your LinkedIn Profile
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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.