Digital Marketing Tips for Small Business – Facebook Messenger Chat Box on Website
I thought I’d share some digital marketing tips to keep you up-to-date with what’s happening digitally and socially to help you stay in touch with your clients and to maintain a strong online business presence.
Tip #1 – Facebook’s Messenger Chat Box
If you own a Facebook Business Page, well now, you can take conversations or questions from your clients directly onto your website, and be positioned to answer any client queries via Facebook’s Messenger Customer Chat Box plug-in.
What is a Chatbox (Chatbot)?
It is a computer program that allows human conversations from over the Internet.
Some examples of how this may be used?
- Answer client FAQs or customer enquiries directly from your website
- It’s cost-effective, and it’s an easy way of providing timely customer service
- It increases website activity engagement
How does it work?
With over 2 billion users of Facebook, and no doubt most of your clients are fans of your Facebook Page, they can easily start conversations with you (your business) via Messenger.
On your website, there will be a Messenger Chat box where clients can easily send you a Facebook message which will be linked to your Facebook page.
See below of an example:
A client will simply click onto the Chat Now link, and start conversations or ask questions. This Chat Box remains visible and scrolls down with the website user’s activity. If they have a question whilst reading up about your Services on your website, they can, on the spot ask a question.
Below are screenshots of examples of how you get alerted of a question or a message:
How to set up the Chat Box?
As the administrator of the Facebook Page, you go to Settings and Messenger Platform. Click onto Customer Chat PlugIn and complete the plugin wizard.
A snippet code specific to your website will be generated and this code must be embedded onto your website’s <header> tags. Once saved, then you’ll have this FREE customer chat box on your website to start conversations with existing or new potential clients!
Example of a Client Website with the Chat Box installed
It was a pleasure setting up the Facebook Messenger Chat Box for Dome Financial Group, a financial planning based in Newcastle, NSW.
Now, clients or visitors on their website can easily and quickly ask questions and engage in a conversation without leaving the website.