In today’s world of information overload, how do you standout from the crowd, and get the attention of the people you want to do business with?
The answer can be as simple as, give them (your potential customers or clients) what they are searching for!
What do majority of consumers search for online?
Data, information, content, reviews, articles, facts, opinions, blogs, ebooks, videos, and more.
What steps do you take to decide what to buy or to hire someone?
Whether it’s a new car you want to buy or whether you’re looking for a good financial planner? How do you decide to buy Car A over Car B, and how do you decide on Financial Planner A over Financial Planner B?
Majority of consumers today conduct their initial purchasing research on the internet by searching for information on the things they want to buy or hire.
Note the following research by Kenshoo:
70% of Consumers Researching Cars Turn to Search Engines First
The report also showed:
…..search engines were the number one resource used by consumers looking for automotive information, and Kenshoo said informing shoppers about their options drove engagement….
Like you and me, we are more likely to ask a search engine like Google to help us get the information we want, WHEN we want it.
We are savvy and well informed consumers today. Before we purchase something or hire someone, we like to conduct research, and be in a well informed position to have the best confidence in our decision to actually buy or hire.
When we buy a product like a car we like to learn about it’s features, benefits, safety options, technical specifications, and watch a video of the car being test driven around.
Our decision to buy or hire is significantly influenced by other consumer’s opinions and reviews as well.
Everything you search online brings up CONTENT. Content is the information about you, your brand, your business and your products.
So if your car company has minimal or no online content, how can consumers read or research about your cars if you are NOT searchable by search engines?
You have just missed out on a sales opportunity, and the potential consumers are heading straight to your competitor who provides helpful, useful and relevant content regularly that can be easily found by search engines.
Simply, the more content you have, the higher the chances of your content getting found by the search engines which in turn pushes up your search rankings. The higher your search rankings, the greater the opportunity of potential customers finding you on the first page of search results.
As the Kenshoo research states:
Search is the #1 resource used by today’s digital driver.
How does Inbound Marketing help your business become online search friendly?
The strategy of attracting the people who want to know more about you or your product by providing relevant content is known as INBOUND MARKETING.
It’s about drawing the potential consumers to you because you offer information or content on the things people WANT to know more of at the time they want.
It is the opposite of traditional marketing where it is all Outbound.
Outbound Marketing is more about disturbing people with information randomly, hoping the consumer is looking for exactly their product or service at the exact time the business bombards them with spammy emails or annoying phone calls during precious family time.