Why business owners should be familiar with Google Analytics?

By | 2018-08-02T20:19:53+10:00 August 2nd, 2018|Analytics, Google, Small Business Digital Marketing|

What is Google Analytics? To keep it simple, Google analytics is a data tool you can use to analyse data about your business. It gives you the information to gain a deep understanding of your customers or clients. It collects information about the people who visit your website, what they like to view, how [...]

Why small business owners should know about Digital Analytics?

By | 2018-07-31T11:24:30+10:00 July 31st, 2018|Analytics, Google, Small Business Digital Marketing|

Why every business should know digital analytics to truly understand customer's online behaviour. These days it’s important to understand how people behave before they purchase things online. The behaviour of customers otherwise known as a buyer’s journey, is split into stages down a ‘purchase funnel’ By stages, it’s better defined as the steps in [...]

4 Key Digital Trends in the Financial Services Sector

By | 2018-06-06T10:31:12+10:00 August 9th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|

A lot of talk and discussion is centred on 'digital disruption' for many industries especially notable within the taxi industry with Uber. It has turned the taxi industry upside down. Is the financial services sector the next industry to be turned on its head? Here are 4 Key Digital Transformation Trends shaping the financial services [...]


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.