What is Google Analytics? To keep it simple, Google analytics is a data tool you can use to analyse data about your business. It gives you the information to gain a deep understanding of your customers or clients. It collects information about the people who visit your website, what they like to view, how [...]
Why every business should know digital analytics to truly understand customer's online behaviour. These days it’s important to understand how people behave before they purchase things online. The behaviour of customers otherwise known as a buyer’s journey, is split into stages down a ‘purchase funnel’ By stages, it’s better defined as the steps in [...]
A lot of talk and discussion is centred on 'digital disruption' for many industries especially notable within the taxi industry with Uber. It has turned the taxi industry upside down. Is the financial services sector the next industry to be turned on its head? Here are 4 Key Digital Transformation Trends shaping the financial services [...]
