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Online Business Goals

Google Posts | Small Business Digital Marketing Hub
How Google Posts helps customers find my business online?
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How Google Posts helps customers find my business online?

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How Google Posts helps customers find my business online?

By | 2018-07-11T16:59:03+11:00 July 11th, 2018|Google, Online Listing, Small Business Digital Marketing|

Google Posts - How it helps customers find my business online? What is Google My Business? It is easy to get an immediate online business presence with Google My Business. With Google My Business,  you can list your business with Google's online listing service and get exposure across Google Search and Maps. It is an [...]

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Understanding online business goals
What are your online business goals? | Small Business Digital Marketing Hub
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What are your online business goals? | Small Business Digital Marketing Hub

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What are your online business goals? | Small Business Digital Marketing Hub

By | 2018-06-14T20:12:42+11:00 June 14th, 2018|Digital Goals, Small Business Digital Marketing|

How to work out what your online business goals are? Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and stop you from becoming overwhelmed. Digital marketing can help to specifically target customers across different demographics in different locations. [...]

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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.