Why businesses should not ignore SEO (Search Engine Optimisation)?

By | 2018-07-08T16:08:06+10:00 July 8th, 2018|SEO, Small Business Digital Marketing|

Why businesses should know what Search Engine Optimisation (SEO) is, and how to be SEO friendly? When people search online, they are looking for products or services they need or want and look for businesses who sell the specific products or provide the specific services they are looking for. What is SEO? Search Engines display [...]

How searchable is your business? Think Inbound Marketing!

By | 2018-06-12T10:37:35+10:00 August 6th, 2015|Accountants, Client Engagement, Content Marketing, Financial Advisors, Financial Services|

In today’s world of information overload, how do you standout from the crowd, and get the attention of the people you want to do business with? The answer can be as simple as, give them (your potential customers or clients) what they are searching for! What do majority of consumers search for online? Data, information, [...]


Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.


Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.