Simple Steps to setting up Google Analytics
You can group all your Google Analytic accounts under a structure called an Organisation, which is optional. This allows you to manage multiple Google analytic accounts under the one roof. This can be handy for large businesses or agencies with many accounts to manage but it may not be so relevant for small to medium businesses with just the one account to look after.
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Accounts, Properties & Views
When an account is created, it automatically creates a Property and within the Property you have access to Views. With properties and views, you can design the way data is collected to best reflect your business.
For example, you may have separate properties for different brands or regions. This allows you to see data for individual parts of your business. It’s important to note, you won’t be able to see data from separate properties as an aggregate
You can set up multiple views and create filters to determine what data you want to report on. For example, you may want to report on sales by specific regions or exclude traffic data on employees.
Under Views you can set goals. Goals allow you to track conversions or measure business objectives on your website.
Examples of goals are:
- How many people signed-up for newsletters?
- How many visitors purchased a product?
Tip: Think through the way you want to set up accounts, properties and views as once data has been collected and processed you cannot change the set up settings.
You can assign user permissions at Account, Property and View levels. This means if you are assigned user access at the Account level, you can view data from the Account level down to the Property and View levels.
Remember, how you organise your organisations, accounts, properties and views will affect how your data gets collected.
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*Research: Google Analytics