Understanding the basics of a website | Small Business Digital Marketing Hub

Do you know what a server is, what a domain name is and what a website is?

Let’s break down what a website is, understand what web servers and domain names mean, what websites do for a business and learn what you need to do to get a website.

What is a website?

A website is your business’s home on the Internet. That’s where potential customers can come and learn about your business and what it has to offer them.

Let’s say you decide to open a book shop in the real world. First you’d have to rent a space to house it, right? A website is no different. Only you’re not renting space in your suburb, you’re renting space on a server.

There are lots of services out there that take care of this automatically… but here’s a quick overview so that you have an idea about what’s happening behind the scenes.

What is a server?

A server is a computer connected to the Internet, with software that allows it to store or “host” the pieces of your website: the code, the images, the video clips, and anything else that makes up your site.

It’s called a server because it ‘serves’ up the right content when requested – that is, when someone wants to view a page on your website.

There are many companies and services that will rent you space on a server and host your website.

Just like a bricks and mortar shop, you pay an ongoing hosting fee, which is a bit like paying rent, leaving them to take care of the technical aspects of running a server so you don’t have to.

Every single server in the world has its own address. This is called an IP address, which is short for internet protocol and all you need to know is, it’s a long string of numbers that means any device connected to the internet can talk to the server and find it.

Luckily, you don’t need to understand what they’re saying to each other, all you need to do is choose a nicer name to reference that numeric IP address.

What is a domain name?

Your domain name is how potential customers will find you – the same way people would find our real world book shop: by the sign above its door.

It’s the thing you type into the browser window to get to any website. Like www.google.com.au or www.yourbusinessnamegoeshere.com. Let’s take a minute to break it down.

Everything after the ‘WWW dot’ is actually what’s known as the domain name. It’s the part that lets people find your website, so it’s pretty important.

Any device that searches for this address – a tablet, a smartphone, a laptop – is communicating with the server. The server then sends that device all the correct pieces it needs to display the website – things like images and code – so that whoever is on the other end of the device can view your pages.

When someone types your web address into their browser, here’s what basically happens.

First, their browser figures out which server holds the content, and heads over to that server.

The browser then says, “Hey, would you mind giving me all the elements I need to show a person this web page?”

The Server replies, “Sure, I’m sending along 5 images, 2 scripts, and a few additional files.”

The browser puts all the pieces together, and the person sees your nicely formatted web page.

And that’s pretty much it, except they’d actually be talking in really confusing bits and bytes, not English. But that wouldn’t make any sense to us, so there you go.

To sum up: Deciding to build a website for your business starts with understanding how it all works together: a server ‘hosts’ your site, and a domain name helps people find it.

Source: Google Digital Garage

Related Article: Top 7 Website Design Tips for Accounting Firms



By | 2018-06-14T10:10:49+10:00 June 14th, 2018|Small Business Digital Marketing, Websites|0 Comments

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

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Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.


Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?


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Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.


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