Understanding the online opportunities for small business owners | Small Business Digital Marketing Hub

How well do you understand the online opportunities as a small business owner?

Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives.

As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect.

So, if you own a business, going digital and learning how you can take advantage of online opportunities is a great way to starting thinking digital and get online.  

But with so many digital marketing options like websites, social media, online advertising and email marketing, how do you know where to start?.

Where do you start?

Well, it’s not about where you start but WHEN do you shift to digital. With the way we connect, interact and shop online using our phones, tablets and devices, if people cannot find you online, how can your customers buy from you?. So, it’s time to invest in getting your business online and get found by the people, your customers,  who are looking to buy your products or services.

What is the online opportunity?

Let’s learn the online phenomenon and understand the following:

How many people are online worldwide?

More than 3 billion people are now using the Internet, according to the United Nations agency that oversees international communications.

(www.time.com/money)

How are they spending their time online? 

  • 22% on Social Networking
  • 21% on Searches
  • 20% on Reading Content
  • 19% on Emails / Communication
  • 13% on Multi media sites
  • 5% on Shopping
(www.twinword.com)

How can your business benefit from engaging digital consumers? 

  • An online presence means your business can be found when your customers are searching online.
  • You can share vital information about your business like Who you are, What you do, What you sell, What you offer and How people can get in touch with you. It’s like having a 24 / 7 brochure displayed every single day, and accessible by everyone online.
  • It is cost effective and time efficient to be online. It saves you from answering the frequently asked questions by your customers if the answers are published online available at anytime for customers to read.
  • Being online means you get to learn a lot about your customers, their behaviours, their preferences and so on by the online data you get and this helps to measure which of your products are getting the most interest, where your customers are from and even which of your marketing campaigns are driving the strongest return on investment.
(www.google.com)
Source: Google Digital Garage

Related Article: 6 Reasons for Financial Planning Professionals to use Facebook Marketing

By | 2018-06-13T11:26:46+00:00 June 13th, 2018|Small Business Digital Marketing|0 Comments

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.