What is Google Analytics?
To keep it simple, Google analytics is a data tool you can use to analyse data about your business. It gives you the information to gain a deep understanding of your customers or clients.
It collects information about the people who visit your website, what they like to view, how they interact. For example, are they downloading PDFs, watching videos or signing up for newsletters? Such online behaviours can be tracked, and this is what Google Analytics does. The collected data can then be viewed as reports, filtered and customised, to suit your business preferences.
Steps to track a website
- Create a Google Analytics account. (Click HERE)
Each time people visit a page on your website, the tracking code starts to collect data. So, when a person visits a certain page, the code collects anonymous information about HOW the person interacted with that page.
What kind of data is tracked?
Not only can it track a visitor’s online behaviour and interactions on a website, it can also collect data like:
- Type of browser e.g. Safari, Chrome etc
- Operating System
- What actually brought the visitor to the page?
- Was it a search engine, an ad or an email marketing campaign?
Each time a page loads, it tracks and updates data on the user’s activity. This period of time a visitor spends on a page is called a SESSION. A session ends after 30 minutes of inactivity.
The data that is tracked is processed and sent across to REPORTS. The aggregated data can then be customised to include information that is useful and important to the business.
Related Article: Why every business should know about Digital Analytics?
*Research: Google Analytics