Why businesses should not ignore SEO (Search Engine Optimisation)?

Why businesses should know what Search Engine Optimisation (SEO) is, and how to be SEO friendly?

When people search online, they are looking for products or services they need or want and look for businesses who sell the specific products or provide the specific services they are looking for.

What is SEO?

Search Engines display the results that best match a search query. Good practice of SEO allows your business to rank in the first page of a search result if your business meets a user’s search query.

Not only does the search result display website links, it includes local business listings, videos, maps, advertisements and so on.

So, if you want to reach more customers or be found by customers who are looking for your products or services, SEO is a must.

How to get SEO friendly?

How does your business rank in the search results? Does your business show up in the first page?  For example, if people are looking for a counsellor in their local area, and they search for ‘pre-marriage counselling epping nsw’ what does the search results bring up?

Search Results

The first part of the search results shows a list of businesses (see below) who are paid advertisers, easily recognised with the symbol ‘Ad’ displayed next to their business link address. This is an example of SEM (Search Engine Marketing) or otherwise known as paid SEO.

Why SEO is important for business

The next lot of search results displays ‘organic search engined optimised’ businesses whose keywords match the search query. Newroads Counselling and 3R Counselling Pre Marriage Education pops up in Google Maps because these two businesses best match the search criteria of ‘pre-marriage’ and’ counselling’ in the location of Epping NSW.

Why SEO is a must for businesses

As a result, I now know of a number of counselling businesses located in the local area I can continue to get to know more about by clicking on their website or getting directions to their business premise. My search results have brought up businesses who best match search query based on keywords and location.

After maps,  it shows businesses with the same keyword matches used in the search query.  For example, see below the bolded keywords like ‘pre-marriage’, ‘ epping’, ‘counselling’, ‘counsellors’ which Google has identified as matches to the search query.

Why search engine optimisation is important for businesses

So, how did these businesses all rank in the first page of Google search results?

Firstly, through the use of SEO (Search Engine Optimisation), which helps business appear in search results. Without SEO, search engines like Google cannot find you when they crawl through masses of web content. It is hard to find you like a needle in a haystack if your business cannot be ‘pinged’.

Blogging and publishing relevant information about your business, your services or your products is a good way of ranking well in search engine results. When blogging making good use of SEO strategies like keywords and meta descriptions are very effective.

Related Article: Why have a business blog?

It is a must for businesses to not only be ‘searchable’ online but to be visible online when people are looking for you. SEO is an essential part of any business’ digital marketing strategy especially if you want to appear in search results at that moment in time when customers are seeking for your help.

Related Article: What are your online business goals?

By | 2018-07-08T16:08:06+00:00 July 8th, 2018|SEO, Small Business Digital Marketing|0 Comments

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

Leave A Comment

WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.