For financial advisors and other service professionals like accountants, winning new clients is heavily based on one’s credibility, reputation, trust, authenticity and transparency.
So, how can you effectively showcase all these endearing qualities to prospective clients, and appeal to their emotions to engage you as their planner or accountant?
When you learn that ‘videos increase people’s understanding of your services by 74%‘, why wouldn’t you want to have videos on your corporate website to reach out to your prospects, and talk to them directly?
It’s hard to ignore the amazing facts about how people think, feel and behave when they watch a video.
Let’s highlight these:
1. The Fusiform facial area makes us pay attention to faces.
2. Emotions are contagious.
3. Movement grabs attention
4. Voice conveys rich information.
If you’re not convinced about how effective videos can be used to attract, appeal and engage prospective audiences, then observe the other 21 reasons why videos are so effective with people, that is, your prospects.