Why have a business blog? | Small Business Digital Marketing Hub

What are the benefits of a business blog? | Small Business Digital Marketing

An effective small business digital marketing strategy is to have fresh, new, useful and informative content published on a regular basis on your website so when people are searching for solutions to their problems online, your business blog stands out and it catches the attention of online searchers.

What is a blog?

A lot of small business owners don’t understand what a blog is, and why it’s an essential digital marketing strategy 101.

A blog is defined as:

A regularly updated website with posts written by an individual or a business, typically in a conversational style and focused on a specific subject. – Google

For example, say you’re looking for coding workshops for kids, and you type in ‘coding workshops kids’ in Google (see below).

Why have a business blog

What are the search results?

Why business blog?

 

The search results page highlights all the web pages, articles or web content that contains the keywords ‘coding workshops kids’, and bingo, you are presented with many solutions to your search. You now have access to many different classes or workshops you can view to find a coding class suitable for your child.

The more you publish ‘useful and relevant’ easy to read articles such as blogs (online articles) the more reach and exposure your business can achieve 24/7.

What are the benefits of a business blog?

There are many benefits to a business blog, so let’s highlight them.

  • Boost your business – grow your business’ online profile and reach
  • Improve your reputation – be seen as the ‘subject matter expert’ in your chosen industry
  • Educate new customers – become the ‘go to’ place for all questions or searches related to your industry
  • Engage customers – regular posts helps to keep your business ‘on top of mind’ with new and existing customers
  • Attract new customers – regular communication helps with Search Engine Optimisation (SEO), that it, it improves visibility of your business in online search (unpaid or organic) results.
  • Grow brand & reach – online articles are easy to share with others so it helps to spread your brand or businesses reach and awareness to a wider network of people

So, it is a highly cost-effective way of getting your small business known and visible online. It is a fantastic way of communicating and getting your message out there to raise business awareness to gain exposure to a whole new network of people who are interested in your business,  and in what you have to say!

What are you waiting for? Publish some helpful and easy to read bits and pieces about your business and how you help solve people’s problems.

Related Article: How can a freelance digital marketer help small businesses go digital?

By | 2018-07-01T16:56:05+00:00 July 1st, 2018|Business Blog, Small Business Digital Marketing|0 Comments

About the Author:

Jenny Lee-Koksal
Freelance Digital Marketer - Love all things DIGIAL | ONLINE | SOCIAL. I currently help Australian small businesses and solo entrepreneurs who understand the need to go digital but simply lack the time and the knowledge to do so. I become part of your business and assist where I can with your digital marketing needs.

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WHAT IS INBOUND MARKETING?

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It’s about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it’s about creating marketing that people love.

ATTRACT PROSPECTS

Starting at the beginning, you’ll need to attract strangers to your site, turning them into visitors to becoming prospects. Some of the most important tools to attract new users are blogging, optimising your website, and social media. In today’s world, buyers have all the power. What about the last time you made a purchase? Did you call up sales asking to buy? Or did you hop online and do some research?

NURTURE INTO LEADS

Once you’ve attracted new visitors, the next step is to nurture some of them into leads by gathering their contact information, and in return for content engagement and education. Things like eBooks, Whitepapers, videos, blog posts, SlideShares and more. Whatever information or content would be interesting, useful and valuable to your prospects. One of education and empowerment.

CONVERT TO CUSTOMERS

Now that you’ve attracted the right visitors and nurtured the right leads with engaging content, it’s time to transform those leads into customers. In the Close stage (converting leads into customers or clients) tools like email and a Customer Relationship Management system (CRM) can be used to help sell to the right leads at the right time. Knowing who your Buyer Personas helps with the conversion.

ENGAGE WITH INTIMACY

Inbound is all about providing remarkable content to your users, whether they’re visitors, leads, or existing customers. Just because someone is already a customer doesn’t mean that you can forget about them! Inbound companies continue to delight and engage their customer base, turning them into happy promoters of the products and services they love. It's about creating marketing people love.